Latest Work
Tyrrell’s Crisps go into the jungle
Tyrrell's Crisps
Tyrrell’s Crisps go into the jungle
In-show integration
Latest Posts
GroupM announces portfolio reorganization
GroupM announces portfolio reorganization
By GroupM
GroupM, the world’s leading media investment group, today announced a portfolio restructure to improve service and delivery to clients. GroupM is committing to the expansion of Essence, its digital-first agency, by adding traditional media capabilities…
Programmatic: guilty until proven innocent?
Programmatic: guilty until proven innocent?
By Rob Norman Group M's global chief digital officer
This article originally appeared on Campaign Live. The digital advertising charge sheet: 1. Advertising can’t be seen, at least not by humans. 2. A huge amount of impressions are fraudulent 3. Many actual impressions occur…
