Tyrrell's Crisps go into the Jungle

Establishing a TV presence without a TV budget

Tyrrell’s Crisps was keen to remain stocked on the shelves of Australian supermarket chain Woolworths but to do that, the brand needed to be on TV. However they didn't have any TVC assets or a TV budget.

Tyrrell's Crisps go into the Jungle

Establishing a TV presence without a TV budget

Tyrrell’s Crisps was keen to remain stocked on the shelves of Australian supermarket chain Woolworths but to do that, the brand needed to be on TV. However they didn't have any TVC assets or a TV budget.

Leveraging our relationships with media partners, we joined forces with sales house MCN and Ten's I'm a Celebrity Get Me Out of Here to create Tyrrell’s first Australian TV campaign.

Working with the producers of the reality competition series, we created the ‘Secret Crisp Challenge’.

Leveraging our relationships with media partners, we joined forces with sales house MCN and Ten's I'm a Celebrity Get Me Out of Here to create Tyrrell’s first Australian TV campaign.

Working with the producers of the reality competition series, we created the ‘Secret Crisp Challenge’.