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Is data killing creativity?

Is data killing creativity?

Is data killing creativity?

By Zoe May Associate Director of Intel at Maxus Sydney

Creatives shouldn’t be threatened by data. They should be more concerned about the people who know how to use it creatively.

What Will Smith taught me about marketing

What Will Smith taught me about marketing

What Will Smith taught me about marketing

By Georgi Oates Account director, Maxus Melbourne

The days of smoke and mirrors in marketing are over, authenticity is increasingly important and marketing cannot be about us. These are some of the lessons Georgi Oates’ personal idol Will Smith taught her at the Cannes Lions advertising festival earlier this year.

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