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Marketing Tech – Don’t Fear the Complexity

Marketing Tech – Don’t Fear the Complexity

By David Kaganovsky, World Wide CIO

To be a marketing professional has never been so complicated. The changes in marketing, driven by an internet-enabled communications revolution has changed the nature of our dialog with customers and has multiplied the dimensions of marketing – an already complex task.

What can digital marketing learn from high performance sport?

What can digital marketing learn from high performance sport?

By Bijan White, Chief Digital Officer - EMEA

EMEA Chief Digital Officer Bijan White talks us through how advertisers can take advantage of the vast amount of data being generated every minute in this edition of The Change Briefing.

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