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Pokémon GO: Addictive game, AR Phenomenon

Pokémon GO: Addictive game, AR Phenomenon

By Rachel Lowenstein, Senior Associate, GroupM & Jonathan Adams, Chief Digital Officer, Maxus Americas

What’s changed? In the span of four days, Pokémon GO has taken over the world. Reports from SimilarWeb emerged on Monday morning that the app had overtaken Tinder in Android app downloads and has overtaken Twitter (and…

Why I’m finally a feminist – and it’s all good

maxus female gender

Why I’m finally a feminist – and it’s all good

By Tamsin Ward, Associate Global Marketing Director

It feels very strange to write about something I am so passionate about, that is so intrinsic to everything in my life, when it wasn’t even something that I remotely considered a few months ago….

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